Analytics

Conclusion: Making AI Work for Strategic Planning

How to Use AI for SWOT Analysis and Strategy Documents

How to Use AI for SWOT Analysis and Strategy Documents: A Practical Guide You’ve probably spent entire afternoons staring at a whiteboard, trying to map out your company’s strengths and weaknesses while your coffee goes cold. Traditional strategic planning takes forever, generates inconsistent results, and often leaves teams wondering if they’ve actually captured everything that […]

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AI Fraud Detection in Ad Spend: How Machine Learning Catches it

AI Fraud Detection in Ad Spend: How Machine Learning Catches What Humans Miss If you’re running paid advertising campaigns and wondering whether your budget is actually reaching real humans, here’s the direct answer: AI-powered fraud detection systems can now identify invalid traffic and click fraud with remarkable accuracy, often catching suspicious activity significantly faster than

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How Can AI Evaluate Short-Form Video Success?

Video Analytics for Reels and Shorts: Use AI for Better Engagement

Performance Analytics for Reels and Shorts: Using Video Analytics to Drive Real Engagement AI evaluates short-form video success by combining multiple data signals—completion rates, view duration, interaction hotspots, and behavioural patterns—into a comprehensive picture that single metrics like view counts simply cannot provide. If you’ve been obsessing over raw views as your north star for

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